What we do is plan just one performance of any opera or play. Perhaps two, just to be safe. We would save a fortune in performance costs. We then film and record it in HD super surround sound and maybe, just maybe, in 3D!
We charge people something like a tenner per month to subscribe to a streaming service. They can watch it at home on telly, on their phone, their iPad, their Kindle. Wherever, whenever they like, just as iTunes Match says. Just think of the millions who'll take this up in order to discover opera and theatre; one minute Justin Bieber, the next, Coriolanus or Gawain. They wouldn't have to leave home. They'd love it.
Now here's where it gets really clever. We don't make these recordings in a studio but in a theatre! Then we charge people a premium - like, a really big amount of money - to be AT the recording. People will love to tell their friends that "they were there when..." The tickets would be like gold, we could charge loads for them. Imagine what people will pay to actually be there, live, when the cameras are rolling? We could consider letting them watch in a cinema, sort of "half" the theatrical experience, but with close ups, their friends and some popcorn.
We would have to be careful though. After a few years of this, there may be a growth in the number of people who want to experience the real live performance and as such there could be pressure to provide more of them. If we succumb and we have to provide extra live performances, we could see a drop in streaming revenues, and the cost of the live tickets would fall as well because the exclusivity will have evaporated. Seriously, if live opera or theatre catches on we might be in trouble.